This is an interview with Joe Payne, the CEO of Eloqua, the leader in the marketing automation software industry. Eloqua’s products and services help companies grow revenue through superior lead generation.
JK: Please describe the perfect B2B chief sales officer in 2012.
JP: Today’s sales leaders need to be more than sharp dressers. They need sharp…
A round of interviews SBI recently conducted with CEOs revealed there are 3 obstacles to hitting the annual sales goal:
In the eyes of CEOs, it’s people who generate results. When it comes to sales compensation, the CEO looks at sales as an investment….and he wants a return!
Recently, Matt Sharrers explained how to assess your proficiency in hiring ‘A’ players and ensuring they are successful quickly. If you haven’t accessed these tools, you can find them here and here.
Now, what about the people already in the job? Are you getting a return on your investment?